Broaster Buzz

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How Broaster Company Branding Impacts your business

1. Branding Improves Recognition

One of the major components of a Licensed Trademark Operator is your logo. Think of how easily we instantly recognize the Nike swoosh or the UPS shield; through proper branding, an Operator needs to utilize the appropriate logo for his or her business. Whether you serve Genuine Broaster Chicken or Broaster Express food products, by using the logo as much as possible, you bring to your customers a 60-year tradition of quality.

2. Branding Creates Trust

A professional appearance builds credibility and trust. Always keep in mind that a customer is more likely to purchase from a branded business that appears polished and legitimate. Emotional reactions to brands such as Genuine Broaster Chicken and Broaster Express are definite influencers.

3. Branding Supports Advertising

Advertising is another component of our brands. Both the type of advertising and the audience that you are looking to capture helps to raise brand awareness (please see Industry Trends on the following page for information concerning marketing to the various generations of customers).

4. Branding Builds Financial Value

The greater your commitment to our brands and their values, the better your chances of successful financial returns.

5. Branding Inspires Employees

Many employees need more than just work – they need something to work toward. When employees understand our brands, our mission and our reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals that you have set. Our brands, and the strength behind them is like turning our logos into flags that your employees can rally around.

6. Branding Generates New Customers

Our brands enable you to get referral business. Word of mouth can prove to be the most valuable source of advertising. However, referrals are only possible when your business has delivered a memorable experience with your customers.


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“I’ve been in the foodservice business for 15 years and started many new programs, but never have I seen any of them take off the very first day. We had a $150 increase in the first day of deli sales and an increase of $1,400 in the first week in deli alone, as well as an increase within the rest of the store.”

Cindy Bullock, Deli Manager; Sav-A-Step Memphis, IN

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